History of the CLIO Awards
- The CLIO Awards is the world’s most recognized global awards competition for advertising, design, and interactive. For nearly five decades, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments.
- Founded by Wallace A. Ross in 1959, the program’s name originates in Greek mythology, where CLIO was the muse of history, the recorder of great deeds, the proclaimer and celebrator of accomplishments, and a source of inspiration and genius. Originally conceived to honor American advertising, the CLIO Awards expanded in 1965 to include international work and today receives more than 19,000 entries annually, 65% of which come from outside the US.
- The CLIO Awards honors work in a broad range of mediums, including Interactive, Direct Mail, Content & Contact, Television/Cinema/Digital, Print, Poster, Billboard, Innovative Media, Integrated Campaign, Radio and Design. Student work is also recognized in Interactive, Print, Poster, Billboard, Design and Television/Cinema/Digital.
- More at http://www.clioawards.com